Developing a Personal Content Strategy

Let’s use me as an ongoing example. We’ll identify this part moving forward as PCS (personal content strategy):

As a UX/UI student, the content I’m currently looking to put out is going to be for potential employers and myself. Finding a job is at the top of my list and I want to make sure that I am showing content that is appealing to various companies. However, I am also doing this for myself. I left my previous job and embarked on a career transition because I wanted to do something that I truly enjoy. This means that the content I release should be things that I am proud of and not just created to please others.

PCS:

Creating design is a new aspect of my life. A majority of my posts on social media are either personal posts or poetry I’ve written. Those things are important to me, but not really part of the content I’m currently looking to focus on. Instead of changing or editing things, it will make sense for me to create accounts specifically for the design content I want to share. Looking at LinkedIn and my resume, I may want to brainstorm how I utilized UX and design in my previous jobs and update the descriptions.

PCS:

As determined from the content audit, it would make sense for me to create some new accounts for Instagram, Twitter, and Facebook. Thanks to writing assignments given by DesignLab, I have already started a blog on Medium. Lastly, I think creating a website will be beneficial for many things, especially showcasing my capstones and case studies throughout my career.

PCS:

Since I know I want my content to be tailored for potential employers, I would want my content to have a professional tone. However, as a creative writer, I want the voice of my content to be personable and raw. My content is an extension of myself and I want that to be portrayed effectively.

PCS:

My goal is to hopefully have a new job within 6 months after I finish my program, so by the end of January 2022. Using that as the end of my timeline, the timeline would be summarized as follows:

Once I’ve created accounts for my design content, I will set monthly goals to review. Since I will be starting fresh and trying to put my content out there, I will say I am aiming for at least 50 views and 20 likes for the first few months. Depending on the traffic and feedback, I will adjust those goals accordingly. Lastly, my ultimate measurement of success is being able to accept a job offer by January 2022.

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